The advisor who has watched the White Lotus search wave reach Phuket has a particular brief on the desk. The client has read the Rosewood reviews. The client has seen the Ta Khai photographs. The client probably knows about the Anantara Mai Khao spa scenes. The advisor is now thinking about which hotel to put them in.
This piece is built for the advisor who is willing to ask whether the right answer to that brief is a hotel at all.